Welcome to GBP Tools. We provide a white label Google Business Profile (GBP) management tool to help businesses, agencies, and marketers optimize their online presence. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or use our services. Our goal is to be clear and transparent about your data.
We know privacy matters to you, so we’ve written this policy in simple language to make it easy to understand. By using our website or services, you agree to the terms described in this Privacy Policy.
1. Who We Are
GBP Tools is a platform that offers white label tools for managing Google Business Profiles. Our services help you improve local SEO, manage listings, handle reviews, and create posts or images, all under your own brand. We are committed to protecting your personal information and handling it responsibly. This policy applies to all visitors, users, and customers of GBP Tools.
2. Information We Collect
We collect information to provide and improve our services. The types of information depend on how you interact with our website or tools. Here’s what we collect:
a. Information You Provide
When you use our website or sign up for our services, you may share:
- Personal Information: Your name, email address, phone number, and billing details (like credit card information) when you create an account, sign up for a trial, or purchase our services.
- Business Information: Details about your business, such as name, address, website URL, and Google Business Profile data, to help us manage and optimize your profiles.
- Communication Data: Information you share when you contact us via email, support forms, or live chat, such as questions or feedback.
- Account Preferences: Settings or preferences you choose, like notification options or branding details for white label dashboards.
b. Information We Collect Automatically
When you visit our website or use our tools, we may collect:
- Usage Data: Information about how you use our website, such as pages visited, links clicked, and time spent on the site.
- Device Information: Details about your device, including IP address, browser type, operating system, and device identifiers.
- Cookies and Tracking Technologies: We use cookies to track activity, improve your experience, and analyze site performance. Cookies are small files stored on your device. You can manage cookie preferences in your browser settings.
- Analytics Data: We use tools like Google Analytics to collect anonymized data about website traffic and user behavior.
c. Information from Third Parties
We may receive information from third-party services you connect to our platform, such as:
- Google Business Profile Data: Information from your Google Business Profile, like reviews, posts, or images, to provide optimization services.
- Integration Data: If you connect our tools with platforms like Zapier or CRM systems, we may receive data to automate tasks like review collection or profile management.
3. How We Use Your Information
We use your information to deliver, improve, and personalize our services. Here’s how:
- To Provide Services: We use your personal and business information to manage Google Business Profiles, optimize listings, respond to reviews, and create branded posts or images.
- To Process Payments: Your billing information is used to process payments for subscriptions or trials through secure third-party payment processors.
- To Communicate: We may send emails or notifications about your account, service updates, or responses to your inquiries.
- To Improve Our Services: We analyze usage data to understand how our website and tools are used, fix issues, and enhance user experience.
- To Personalize Your Experience: We use your preferences and business data to customize tools, such as white label dashboards or reports with your branding.
- To Market Our Services: With your consent, we may send promotional emails about new features, offers, or tips for using our tools. You can opt out at any time.
- To Comply with Legal Obligations: We may use your information to meet legal requirements, such as tax reporting or responding to legal requests.
4. How We Share Your Information
We do not sell your personal information. We may share your information in these cases:
- With Service Providers: We work with trusted third parties for payment processing, analytics, hosting, and customer support. These providers only access data needed for their tasks and must protect it.
- With Your Consent: If you integrate our tools with platforms like Zapier, we may share data to enable those integrations.
- For Legal Reasons: We may share information if required by law, such as in response to a court order or government request.
- Business Transfers: If GBP Tools is acquired or merges with another company, your information may be transferred. We will notify you if this happens.
5. How We Protect Your Information
We take steps to keep your data safe, including:
- Encryption: We use secure encryption (e.g., SSL) to protect data sent through our website.
- Access Controls: Only authorized staff can access your personal information, and they are trained to handle it securely.
- Secure Payment Processing: Payments are handled by trusted third-party processors that meet industry standards (e.g., PCI-DSS).
- Regular Security Checks: We review our systems regularly to ensure they are secure and up to date.
While we do our best to protect your data, no online platform can guarantee complete security. If you suspect unauthorized access to your account, contact us immediately.
6. Your Choices and Rights
You have control over your information. Here are your options:
- Access or Update Information: You can review or update your account details by logging into your GBP Tools account or contacting us.
- Opt Out of Marketing: Unsubscribe from promotional emails by clicking the “unsubscribe” link or contacting us.
- Manage Cookies: Disable cookies in your browser settings, but note this may affect how our website works.
- Request Data Deletion: Ask us to delete your personal information, unless we need to keep it for legal reasons.
- Data Portability: Request a copy of your data in a usable format.
To exercise these rights, contact us at [insert contact email]. We will respond within a reasonable time, as required by law.
7. Data Retention
We keep your information only as long as needed to provide our services or meet legal requirements. For example:
- Account information is retained while your account is active or until you request deletion.
- Billing information is kept for as long as required by tax or financial laws.
- Usage data may be stored for analytics but is anonymized where possible.
If you close your account, we will delete your personal information within a reasonable period, unless required to keep it for legal reasons.
8. Third-Party Links and Integrations
Our website or tools may link to third-party sites or services, such as Google, Zapier, or social media platforms. These third parties have their own privacy policies, and we are not responsible for their practices. Please review their policies before sharing information.
For example, when you connect your Google Business Profile to our tools, Google’s privacy policy applies to the data shared with them. Similarly, integrations with platforms like Zapier are subject to their privacy terms.
9. Children’s Privacy
Our services are not for anyone under 13 years old. We do not knowingly collect information from children. If we learn we have collected data from a child under 13, we will delete it immediately. If you believe this has happened, please contact us.
10. International Users
GBP Tools is based in the United States, and your data may be processed or stored in the U.S. or other countries. By using our services, you agree to the transfer of your information to these locations, where privacy laws may differ from your country. We take steps to protect your data, no matter where it is stored.
11. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our services or legal requirements. If we make significant changes, we will notify you by email or through a notice on our website. The “Last Updated” date shows when the policy was last revised. By continuing to use our services, you agree to the updated policy.
12. Additional Information for White Label Services
Our white label Google Business Profile tools come with specific data practices:
- Branding and Dashboards: If you use our white label services, we collect branding details (e.g., logos, colors) to customize dashboards and reports. This data is used only for your account and is not shared publicly.
- Client Data: If you’re an agency managing multiple clients, we store client business information securely and use it only to provide requested services, like optimizing profiles or generating reports.
- AI-Powered Tools: Our AI tools analyze your business data (e.g., website content, GBP details) to create optimized posts and replies. This data is processed securely and not used for other purposes.
13. Compliance with Google’s Policies
As a platform managing Google Business Profiles, we follow Google’s guidelines for representing businesses (https://support.google.com/business/answer/3038177). Any content we manage or post on your behalf accurately represents your business and complies with Google’s rules. We do not misuse or misrepresent your Google Business Profile data.
14. Your Responsibilities
When using our services, you agree to:
- Provide accurate and up-to-date business information.
- Follow Google’s Business Profile policies and applicable laws.
- Use our tools responsibly and not share account credentials with unauthorized users.
By working together, we can ensure your Google Business Profile is optimized effectively and securely.
